There is a new academic piece of work that needs registration.  And this is from the Post-Graduation Program of the Informatics Center (Centro de Informática) of the  Universidade Federal de Pernambuco- UFPE, Pernambuco-Brazil.  It is a MSc dissertation titled “The Emergence of Social Machines on the Web: the case of Futweet“, and the author is Bruno Pereira da Encarnação, under the supervision of Prof. Silvio Romero de Lemos Meira.

The abstract of this dissertation is the following:

The web is constantly evolving. The history of the World Wide Web is marked by the appearance of new concepts and technologies that significantly change the way people communicate, search for information, relate to one another and share content. Recently, concepts such as application programming interface, mashups, software as a service, cloud computing, and others, all had a significant impact in the way web applications and services are utilized and developed. In another hand, online social networks gained popularity on the web aggregating hundreds of millions of people all around the world and becoming platforms for building businesses and a variety of applications. In this scenario of highly connected users and various flavors of services available on the web, which account for the basic infrastructure for application development, emerges a paradigm for the understanding and construction of web applications which we call Social Machines. Such paradigm consists of applications built and made available on the web which are composed of repositories, processes, services and other elements. Finally, we describe how to design and implement a Social Machine studying an example of an Interactive game developed for users of the Twitter social network which we call Futweet. At the end of this work we conceive a particularly useful conceptual framework for better understanding, designing and building new and interesting web applications, the Social Machines.”

After reading this dissertation I came to a conclusion (which is not recent but is evolving in the last couple of years): we, as civilisation, are in fact entering a new economic era governed by new and distinct forces which are comprised by a new mode of production and consumption that I call SOCIALFACTURING.

Several authors in the field of social and human sciences already have written about the post-industrial society, the services society, the information society, the knowledge society, the networked society, and so on.

In the economic arena some authors have began to call this “post-industrial emergence” as the “deindustrialization” process.  Deindustrialization (also spelled deindustrialisation) is a process of social and economic change caused by the removal or reduction of industrial capacity or activity in a country or region, especially heavy industry or manufacturing industry.

In this respect, according to Wikipedia, manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users – the “consumers”.

With the emergence of the World Wide Web- WWW as a general purpose technology (and its historical evolution proposed by Salesforce Marc Benioff as the Web 1.0, Web 2.0, and Web 3.0), greater use of digital social networks, and the emergence of social machines (as proposed by Prof. Silvio Meira and operated by Bruno da Encarnação in his above mentioned dissertation) there is a need to think in terms of SOCIALFACTURING as the new mode of production and consumption, and not just about the concept of manufacturing from the industrial era.

I will be developing the concept of socialfacturing further in this blog!


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