AOL’s Ad Platform Retains Top Ranking (A Plataform A, de propaganda online, da AOL retém o topo do ranking)

Retomando o tema da propaganda online, eis aqui uma notícia de uma das redes de propaganda que vem ganhando destaque!  O post veio do blog http://www.itbusinessedge.com

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AOL’s Ad Platform Retains Top Ranking
Posted by Susan Hall May 22, 2009 10:09:21 AM
America Online’s Platform-A came out on top in April in comScore’s ranking of U.S. ad networks.Yahoo’s Ad Network placed second and Google’s Ad Network third, reports internetnews.com. The story says AOL’s platform has held the top spot for quite some time.

The networks were ranked on their reach among U.S. Internet users during the month. The ad networks connect advertisers with sites based on a specific interest, such as sports, helping those advertisers reach a specific audience rather than that of a big general site. 

According to a separate internetnews.com story, however, growth in online display advertising has slowed dramatically. And rather than being sold in cost-per-thousand impressions, advertisers want to tie prices to the number of times viewers take action, such as clicking on an ad, signing up for a promotion or buying something.

 

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