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Online Advertising’s Growth Slows in 2008
Posted by Susan Hall Mar 31, 2009 11:14:35 AM
The economy is blamed for most everything these days and it’s getting a big rap in news reports showing the growth of Internet advertising seems to be slowing, according to The Wall Street Journal. It says the growth rate is the lowest since 2002.
The trade group the Interactive Advertising Bureau’s report showed Internet advertising in the United States grew 10.6 percent in 2008 to $23.4 billion. And it grew just 2.6 percent in the fourth quarter, compared with 2007 growth in the quarter of 24 percent. Overall growth in 2007 was 26 percent.
Search advertisements grew 20 percent in 2008 to almost $10.6 billion and display ad revenue rose 8 percent to $7.6 billion. And in a true bright spot in the report, digital video ads doubled in 2008 to $734 million, according to The Associated Press on Newsvine.com.
Cable television advertising grew 7.8 percent in 2008, but it was downhill for other mediums: network television, national magazines and local newspapers, according to The New York Times.