Posted by benpitman at 1 March, 2009, 11:00 am
With increased demand for its enterprise marketing platform, Neolane achieves 40 percent revenue increase and fifth straight year of profitability
Enterprise marketing software provider Neolane today announced 2008 business results, leading with impressive 40 percent year over year revenue growth and achieving its fifth straight year of profitability. Much of that growth can be attributed to increased demand for its marketing automation solutions that optimise cross-channel marketing and lead management strategies for more effective, ROI-based campaigns.
Demonstrating its ongoing commitment to marketing innovation, during 2008 Neolane launched its fifth generation enterprise marketing platform – the core of its new Cross-Channel Marketing Optimisation solution that enables marketers to plan, create and execute cross-channel campaigns that present consistent, coordinated offers across multiple channels including email, direct, call centre and mobile. The company was also recognised by leading industry organisations and partners for the value of its marketing automation software, including being named IBM’s 2008 Information Management “Rookie of the Year” and winning a Gartner & 1to1 Customer Award.
Additionally, Neolane continued its worldwide expansion in 2008, growing its employee count by 40 percent with new operations in Belgium and ongoing investment in North America. The company reported a 30 percent increase in customers, adding 40 new customers worldwide in 2008.
New Customers Across Countries, Industries
Over the past year, Neolane signed new customers across a variety of industries in Europe and North America including e-commerce and retail, energy, financial, healthcare, human resources, insurance, telecommunications, transportation and travel. These new customers include Bouygues Telecom, Confetti, EDF, Europcar, Falck, Galeries Lafayette, Grupo Posadas, Image Direct, Jobsite, Maybourne Hotels, Photobox, Tele2 and Verio. With these new additions, Neolane has more than 170 customers across 20 countries.
Marketing Innovation for Difficult Times
As marketing budgets are frozen or cut during challenging business cycles, the value Neolane delivers to marketers becomes even more apparent. With online marketing remaining a budget-friendly choice for marketers, Neolane’s innovative approach to cross-channel marketing based on a single system of record for customer and prospect data ensures that online efforts are enhanced by customer data from other channels, allowing for better personalisation, cost-effective execution and easy results measurement.
As more companies consider flexible deployment options such as Software as a Service (SaaS) in 2009, Neolane offers customers a range of both on premise and on demand deployment options including its unique Mid-sourcing™ model, which allows companies to use hosted software to outsource e-mail execution and delivery while maintaining control over high-value areas such as customer and prospect data, campaign management, and marketing processes. This model mitigates security concerns often associated with outsourced data while guaranteeing optimal uptime and deliverability, and helps companies quickly benefit from an enterprise-class marketing automation solution with little up-front investment. Thirty percent of Neolane’s new customers in 2008 chose this model as a means to quickly and cost-effectively achieve results.
“Neolane’s 2008 successes can be largely attributed to our ability to provide marketers with innovative solutions that empower them to easily and cost-effectively communicate with prospects and customers across multiple channels,” said Stephane Dehoche, president and chief executive officer, Neolane. “In 2009, it will be more important than ever for marketers to not only focus on driving new revenue opportunities, but also on retaining existing customer relationships via sustained, meaningful dialogue. Resilient marketers will leverage opportunities to personalise and target their communications based on customer preferences. Neolane is the only company that can provide marketers with these necessary capabilities in one flexible platform available in multiple deployment scenarios, including SaaS.”