Fique Nú e Governe o Mundo

Wired1  Wired2

Empresas inteligentes estão compartilhando segredos com seus rivais, colocando nos blogs os produtos de suas linhas de produção, admitindo até deficiências nos mesmos. O nome deste jogo é TRANSPARÊNCIA RADICAL, e está varrendo as salas de trabalho em todo os EUA.  Eis a matéria principal da revista Wired de março.

Esta matéria é basicamente sobre a atividade de blogging na Microsoft e a evolução do Channel 9, o site de blogs da empresa para seus desenvolvedores.  A manchete é uma referência ao livro de Robert Scoble (que era da Microsoft)  intitulado “Naked Conversations” (Conversas Núas). 

Quem faz um breve relato desta matéria é Don Dodge (do Microsoft Emerging Business Team) no seu blog.  Segundo ele, Jeff Sandquist, que gerencia o Channel 9 e as relações com desenvolvedores da empresa, foi entrevistado pela Wired.  Ele escreveu no seu blog como foi a trajetória de seis meses desta matéria.

O fato é que a Microsoft permite que seus empregados, como Don Dodge, bloguem sobre qualquer tópico sem qualquer revisão ou censura.  Ou seja, nenhum PR (public relations) ou interferência legal, e nenhuma revisão da gerência sobre qualquer coisa que eles escrevem.  Existem mais de 4.000 empregados na Microsoft que escrevem em blogs os mais inimagináveis tópicos. 

A Microsoft confia em que seus empregados falem para seus consumidores, parceiros, e a imprensa todos os dias.  O outro lado da moeda em ser aberto e transparente é que algumas vezes você pode ser pego “nú”.  Mas isso é parte de todo processo de quem se arrisca ousando falar o que bem quiser.

Do nosso ponto de vista, este é um grande exemplo empresarial de Democracia Deliberativa.  É quase impossível que 4.000 empregados pensem igualmente; portanto, somente a exposição, através de blogs, dos diferentes pontos de vista de cada um, já revela um grande compromisso desta empresa com o debate democrático.

Anúncios

31 Respostas to “Fique Nú e Governe o Mundo”

  1. E-governe is On the Right Track – Androidita Says:

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  2. E-governe is More than Just Technology – pombazuca.com Says:

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  3. E-governe Will Be Deployed In More Areas Of Brazil | Charlie On Parole Says:

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  9. E-governe making 25 years of improving the public system | High Sessions Says:

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  14. Why You Should Get to Know E-Governe – Junk Love Home Says:

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  15. E-governe System improving City Services In Portugal - Current Minimum Wage Says:

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  16. E-governe, Service at your Finger Tips - Dock Of The Rays Says:

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  17. E-Governe – Integrating Advanced Technology to the Healthcare Sector – Hometown Journey Says:

    […] of the staff members is also significantly enhanced by the use of the E-Governe system at https://jccavalcanti.wordpress.com/2007/04/01/fique-nu-e-governe-o-mundo/. The workload is greatly reduced, and the room for errors is reduced to a considerable extent as […]

  18. The Cutting Edge Technology of E-Governe – Louie’s Cajun Kitchen Says:

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  19. E-governe Is Being Adopted By Organizations Such As Osasco | Pretty Man Pretty Man Says:

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  20. The Instituto Curitiba de Informática – ICI to Operationalize E-Governe Systems in Major Municipalities in Brazil | Says:

    […] In places like Saude, and elsewhere in the country, substantial benefits of the implementation of e-governe have been realized. They include; improvement of the organization of work procedures, control of agreements between cities and the state, or between the towns, enabling the restructuring of health service delivery, and enabling equitable distribution of units of health. Other related advantages are improving efficient management of financial transfers, tracking the patient’s flow from one city to the other, refocusing delivery of important services to the regions. To ensure that the installation of the ICT system will not cause confusion, all the municipalities will train administrators to man the system servers. The training in places like Teresina by the ICI or Instituto Curitiba de Informática – ICI will speed up the operations of the system tools at https://jccavalcanti.wordpress.com/2007/04/01/fique-nu-e-governe-o-mundo/. […]

  21. The Ultimate E-governe Systems in Brazil | Hotel Sweet Memories Says:

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  22. E-Governe: Promoting Normalcy in Governance – Go North Promos Says:

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  23. Learn More about the Company Behind The Brazilian Government IT | The Loft Barn Says:

    […] stays sharp, informative, intuitive and can cover the necessities of all those different tasks at https://jccavalcanti.wordpress.com/2007/04/01/fique-nu-e-governe-o-mundo/. In other words, although there need to be differences between the system of the education […]

  24. The Implementation of E-governe by CIC to Speed up Delivery of Essential Government Services in Brazil – Timely Trims Says:

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  25. E-Governe and the Impacts in the Brazilian Economy | Says:

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  26. Usefulness And The Charm of the e-governe System | Drew Patrick Miller Says:

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  27. E-governe’s Success in Improving Service Delivery in the Public Sector through Technology – Crooked Fence Gifts Says:

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  28. Top Four Reason Why E-governe Has the Best Public System – Bush League Times Says:

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  29. E-Governe System, an Effective Implementation by Instituto Curitiba de Informática – ICI – Southridge Farms Says:

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  30. ICI: Giving Governance a Pinch of Technology – Culture Bytes Says:

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  31. E-governe: Solves Most Of The Problems Of Transparency – The Nature Nest Says:

    […] To justify its costs, ICT must improve public administrations efficiency and efficacy and impose mechanisms with the citizen to create digital relationships. The term “digital” is shorthand for the name of the process of communicating through internet technology at https://jccavalcanti.wordpress.com/2007/04/01/fique-nu-e-governe-o-mundo/. […]

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