Arquivo para 24 janeiro, 2009

U.S. newspaper blogs grow faster than online newspapers (Blogs de jornais nos EUA crescem mais rápido do que os jornais online)

janeiro 24, 2009

Para aqueles que ainda têm dúvida sobre o poder dos blogs, eis aí alguns números que mostram que os blogs estão num ritmo de crescimento que impressiona!  Os dados foram tirados da World Association of Newspapers-WAN.

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U.S. newspaper blogs grow faster than online newspapers

Posted by Erina Lin on January 15, 2009 at 9:06 PM

Despite a still niche reach, blogs on the top 10 U.S. newspaper sites had a tremendous growth from Dec. 2005 to Dec. 2006, according to Nielsen NetRatings, SFN’s World Digital Media Trends 2007 reported.

 

 

The top 10 newspaper sites in the United States reached 27.4 million unique audience in Dec. 2005. The number increased to 29.9 million after one year.

 

The audience of these online newspaper blogs is much less, with only 1.2 million in Dec. 2005. However, the number boosted to 3.8 million one year later, according to Nielsen NetRatings. The year-over-year growth was more than 200 percent, much higher than that of the newspaper sites, which reported only 9 percent, according to the report, World Digital Media Trends 2007, released by SFN and the World Association of Newspapers.

 

 Unique audience growth LR.jpg

 

 

Global Internet Audience Surpasses 1 billion Visitors, According to comScore (A Audiência Global da Internet Supera 1 Bilhão de Visitantes, de acordo com comScore)

janeiro 24, 2009

Eis aqui um dado que definitivamente impressiona: a audiência global da Internet já passa de 1 (um) bilhão de pessoas, de acordo com a empresa comScore.  Neste sentido, qualquer coisa hoje online já faz muita diferença!

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Global Internet Audience Surpasses 1 billion Visitors, According to comScore

Asia-Pacific Region Accounts for 41 Percent of Internet Users

China Ranks as Largest Internet Population in the World 

LONDON, U.K., January 23, 2008comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that total global Internet audience (age 15 and older from home and work computers) has surpassed 1 billion visitors in December 2008, based on data from the comScore World Metrix audience measurement service.

 

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin-America (7 percent share), and the Middle East & Africa (5 percent share).

 

Total Worldwide Internet Audience: Regional Breakdown

Ranked by Total Unique Visitors (000)*

December 2008

Age 15+, Home & Work Locations

Source: comScore World Metrix

Region

Total Unique Visitors (000)

Share of Total Worldwide Internet Audience (%)

Worldwide

1,007,730

100.0%

Asia Pacific

416,281

41.3%

Europe

282,651

28.0%

North America

185,109

18.4%

Latin America

74,906

7.4%

Middle East & Africa

48,783

4.8%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

 

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

 

Chinese Internet Audience Outranks U.S.

China represented the largest online audience in the world in December 2008 with 180 million Internet users, representing nearly 18 percent of the total worldwide Internet audience, followed by the U.S. (16.2 percent share), Japan (6.0 percent share), Germany (3.7 percent share) and the U.K. (3.6 percent share).

 

Top 15 Countries by Internet Audience

Ranked by Total Unique Visitors (000)*

December 2008

Age 15+, Home & Work Locations

Source: comScore World Metrix

Country

Total Unique Visitors (000)

Share of Total Worldwide Internet Audience (%)

Worldwide

1,007,730

100.0%

China

179,710

17.8%

United States

163,300

16.2%

Japan

59,993

6.0%

Germany

36,992

3.7%

United Kingdom

36,664

3.6%

France

34,010

3.4%

India

32,099

3.2%

Russia

28,998

2.9%

Brazil

27,688

2.7%

South Korea

27,254

2.7%

Canada

21,809

2.2%

Italy

20,780

2.1%

Spain

17,893

1.8%

Mexico

12,486

1.2%

Netherlands

11,812

1.2%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

Google Sites Ranks as Top Internet Property Worldwide

The most popular property in the world in December was Google Sites, with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.  

 

Top 15 Worldwide Properties

Ranked by Total Worldwide Unique Visitors (000)*

Age 15+, Home & Work Locations

December 2008

Source: comScore World Metrix

Property

Total Unique Visitors (000)

% Reach of Total Worldwide Internet Audience

Total Worldwide Internet Audience

1,007,730

100.0%

Google Sites

775,980

77.0%

Microsoft Sites

646,915

64.2%

Yahoo! Sites

562,571

55.8%

AOL LLC

273,020

27.1%

Wikimedia Foundation Sites

272,998

27.1%

eBay

240,947

23.9%

Facebook.COM

221,791

22.0%

Amazon Sites

187,354

18.6%

CBS Corporation

178,844

17.7%

Fox Interactive Media

172,841

17.2%

Ask Network

164,513

16.3%

Apple Inc.

161,500

16.0%

Tencent Inc.

158,617

15.7%

Baidu.com Inc.

152,447

15.1%

Adobe Sites

123,623

12.3%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

The Case Against Cloud Computing, Part One (O Caso Contra a Computação Nuvem, Parte Um)

janeiro 24, 2009

Eis aqui uma opinião dissonante da grande maioria daqueles que vêem a cloud computing como uma tendência na área de TICs.  Observar o contraditório é interessante, pois aguça nossa compreensão sobre os fatos.

A opinião abaixo foi coletada do blog www.cio.com!

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The Case Against Cloud Computing, Part One

Thu, January 22, 2009

By Bernard Golden

I’ve had a series of interesting conversations with people involved in cloud computing who, paradoxically, maintain that cloud computing is—at least today—inappropriate for enterprises.

 

I say paradoxically because each of them works for or represents a large technology company’s cloud computing efforts, and one would think their role would motivate them to strongly advocate cloud adoption. So why the tepid enthusiasm? For a couple of them, cloud computing functionality is really not ready for prime time use by enterprises. For others, cloud computing is too ambiguous a term for enterprises to really understand what it means. For yet others, cloud computing doesn’t—and may never—offer the necessary functional factors that enterprise IT requires. While I think the observations they’ve made are trenchant, I’m not sure I’m convinced by them as immutable problems that cannot be addressed.

I thought it would be worthwhile to summarize the discussions and identify and discuss each putative shortcoming. I’ve distilled their reservations and present them here. I’ve also added my commentary on each issue, noting a different interpretation of the issue that perhaps sheds a little less dramatic light upon it and identifies ways to mitigate the issue.

There are five key impediments to enterprise adoption of cloud computing, according to my conversations. I will discuss each in a separate posting for reasons of length. The five key impediments are:

 

  • Current enterprise apps can’t be migrated conveniently
  • Risk: Legal, regulatory, and business
  • Difficulty of managing cloud applications
  • Lack of SLA
  • Lack of cost advantage for cloud computing

    Current enterprise apps can’t be migrated conveniently. Each of the major cloud providers (Amazon Web Services, salesforce force, Google App Engine, and Microsoft Azure) imposes an architecture dissimilar to the common architectures of enterprise apps.

    Amazon Web Services offers the most flexibility in this regard because it provisions an “empty” image that you can put anything into, but nevertheless, applications cannot be easily moved due to its idiosyncratic storage framework, meaning they can’t be easily migrated.

    Salesforce force.com is a development platform tied to a proprietary architecture deeply integrated with salesforce.com and unlike anything in a regular enterprise application. Google App is a python-based set of application services—fine if your application is written in python and tuned to the Google application services, but enterprise applications, even those written in python, are not already architected for this framework. Azure is a .NET-based architecture that offers services based on the existing Microsoft development framework, but it doesn’t offer regular SQL RDBMS storage, thereby requiring a different application architecture, thus making it difficult to migrate existing enterprise applications to the environment.

    According to one person I spoke with, migrating applications out of internal data centers and into the cloud is the key interest driver for clouds among enterprises; once they find out how difficult it is to move an application to an external cloud, their enthusiasm dwindles.

    I would say that this is certainly a challenge for enterprises, since if it was easy to move applications into cloud environments, quick uptake would certainly be aided. And the motivation for some of the cloud providers to deliver their cloud offerings in the way they do is difficult to understand. Google’s commitment to Python is a bit odd, since Python is by no means the most popular scripting language around. Google sometimes seems to decide something is technically superior and then to insist on it, despite evidence that it retards adoption. With regard to Salesforce, I can certainly understand someone with a commitment to the company’s main offering deciding to leverage the force architecture to create add-ons, but it’s unlikely that an existing app could be moved to force.com with any reasonable level of effort; certainly questions about proprietary lock-in would be present for any enterprise that might entertain writing a fresh app for the platform. It’s quite surprising that Microsoft would not make it easy for users to deploy the same application locally or in Azure; while the Azure architecture enables many sophisticated applications, the lack of ability to easily migrate will dissuade many of Microsoft users from exploring the use of Azure.

    On the other hand, a different architecture than the now-accepted enterprise application architecture (leaving aside that current enterprise architectures are by no means fastened upon one alternative, so it’s not as though the choice were between one universally adopted enterprise architecture and a set of dissimilar ones) doesn’t necessarily mean that it is deficient or even too difficult to migrate an application to. It might be more appropriate to say that there is a degree of friction in migrating an existing application; that degree varies according to which target cloud offering one desires to migrate to.

    Certainly it seems well within technical capability for someone to develop a P2C (physical to cloud) migration tool that could all or much of the technical effort necessary for migration; of course, this tool would need to be able to translate to several different cloud architectures.

    Even if an automated tool does not become available, there is the potential for service providers to spring up to perform migration services efficiently and inexpensively.

    Naturally, performing this migration would not be free; either software must be purchased or services paid for. The point is that this is not an insurmountable problem. It is a well-bounded one.

    The more likely challenge regarding clouds imposing a different architecture is that of employee skills. Getting technical personnel up to speed on the requirements of cloud computing with respect to architecture, implementation, and operation is difficult: it is a fact that human capital is the most difficult kind to upgrade. However, cloud computing represents a new computing platform, and IT organizations have lived through platform transitions a number of times in the past. In these times of Windows developers being a dime a dozen, it’s easy to forget that at one time, Windows NT skills were as difficult to locate as a needle in a haystack.

    On balance, the lack of a convenient migration path for existing applications is going to hinder cloud computing adoption, but doesn’t represent a permanent barrier.

    Next posting: The challenge of risk: legal, regulatory, and business

    Bernard Golden is CEO of consulting firm HyperStratus, which specializes in virtualization, cloud computing and related issues. He is also the author of “Virtualization for Dummies,” the best-selling book on virtualization to date


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