Gostei muito do argumento deste novo livro, que foi comentado pelo blog Innovation Watch.
The New Age of Innovation: Driving Co-Created Value Through Global Networks
by C.K. Pralahad and M.S. Krishnan
New York: McGraw-Hill, 2008
From the greatest minds in business today comes a groundbreaking blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world’s premier business thinker, and technology expert M.S. Krishnan unveil the missing link in connecting strategy to execution — building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.
The New age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological architecture requirements to create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this shift — one where IT and the management architecture form the corporation’s fundamental foundation.
This book provides strategies for
- Redesigning systems to co-create value with customers and connect all parts of a firm to this process
- Measuring individual behavior through smart analytics
- Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
- Treating all involved individuals — customers, employees, investors, and suppliers — as unique
- Working across cultures and time zones in a seamless global network
- Building teams that are capable of providing high-quality, low-cost solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a strategic plan for achieving this transformation to meet the needs of the customer of the future.
C.K. Pralahad is the international bestselling co-author of The Future of Competition and Competing for the Future and author of The Fortune at the Bottom of the Pyramid. He is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, University of Michigan. Pralahad was named “The World’s Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek.
M.S. Krishnan is a Hallman Fellow and Professor of Business Information and Technology, Ross School of Business University of Michigan.